MAT – a unique event in the heart of Småland

For two September days each year (7-8 September 2018), Växjö become a national meeting-place for locally produced, small-scale, sustainable food. Over 50,000 people gather here to experience the occasion, to taste, inspire and be inspired, to learn and to spread knowledge.

MAT in brieffredag72i3605

• Approx. 50,000 visitors
• Two days in September each year
• Free admission for visitors and seminar organisers
• Targets all who are interested in food, whether consumers
or professionals
• Extensive seminar programme with a couple of thousand
• People come here to gain new impressions and experiences
and to find new partnerships

The food market
This is the biggest food market in Sweden featuring small-scale, locally produced food. The focus here is on food, and more than 100 food producers and artisans from Småland and the rest of the country attract an audience of more than 50,000 visitors. Primary produce and delicacies of every kind can be found here – a unique range and a unique opportunity for visitors to establish contacts, find new food favourites and be inspired. Culinary pleasure in a festive atmosphere.

Seminars, workshops, debates and championships
During the MAT weekend, organisations, public authorities and private businesses organise countless programme items in all kinds of subject areas that draw people from all over the country. The programme targets both industry representatives and the general public. The finals of several prestigious food championships are held during MAT, including the National Artisan Food Championship, the National Young Eco-Chef Championship and Organic Chef of the Year.

If you would like to take part in or be seen at MAT in some form, there are a number of ways you can do so. Please contact Calle Sand, project manager at .

Besökarna mycket nöjda med MAT2017 

På frågan om vad besökarna tycker om MAT i sin helhet ges snittbetyget 9 av 10 möjliga. 90 procent av de som svarat ger MAT 8 eller högre i betyg. Detta visar en undersökning som Research One har gjort genom att intervjua ett par hundra slumpmässigt utvalda som besökte mattältet på Stortorget.

Rekordförsäljning i tältet och slutsålt i Matsvinnköket

MAT2017 har i år befäst sin ställning som Sveriges viktigaste matevent. Även i år besökte ca 50 000 eventet och för utställarna i mattältet blev det rekordförsäljning.
-Vi har varit här flera år men aldrig haft sådant tryck tidigare, säger Jean-Luc Martin från företaget  JJ´s cookie dough.